When putting your home up for sale, there are many things to keep in mind besides just showings and a well written MLS listing. Some properties have special attributes like neighborhoods and locations. Proximity matters to buyers and if you are close to schools, shopping, main shopping areas with grocery stores and common places people go, hiking trails, local favorites, etc; make sure those are showcased and buyers are aware.

As the listing agent, I love to highlight these. If I know a home is close by to nature trails and popular hiking trails I will mention it in marketing and to potential buyers at open houses and showings. I’ll put it in a flyer and discuss on social media. I tell my clients and the agent of the buyer in case they are not familiar. The home’s presentation is absolutely important but in a now shifting market that is going from easy to difficult, anything is important and a selling point. Location is always a driving factor in buyer decisions.

Maybe your home is in the safest area of town, you have no HOA, and you are located in the vicinity of nice restaurants and places people love. It’s all important to buyers and are a key point in which home they will offer on. Play up your home’s attributes. I’ve had amazing homes not sell because they were on a busy street that was right off a main highway and the road noise could be heard on the balcony as well as in the view. Buyers absolutely care.

Buyers, think about everything regarding the location. Families often look at schools and Sunday services but what about how close they are to Target, parks, the crime stats, quiet streets to ride bikes, nice streets to walk the dogs, neighborhood friendliness, sunset views, doctors offices, emergency services like fire and police, etc. Many desirable qualities can make a home a smarter purchase when you consider the bigger picture.